Interviews

Behind ULT’s Night Shift collection with Call of Duty League

When Activision Blizzard launched the official merchandise line for its Call of Duty League, the collection was met with plenty of criticism around...

Investing in esports betting: the insider’s opinion

Since the launch of esports betting platform LOOT.BET in 2016, the total volume of bets placed worldwide on esports is estimated to have...

Jonathan Kark, Larry Cohen on launching Ellevens Esports with Gareth Bale

From athletes investing to organisations to sports clubs launching their very own teams, esports has been one the main sources of investment from figures...

Ryan Wyatt discusses Google’s deal with Activision Blizzard

Just hours before the new, franchised Call of Duty League was set to kick off at The Armory in Minneapolis – the home...

Fnatic’s Andrew Cooke discusses partnership with UNICEF

London-based esports giant Fnatic made headlines earlier this year when it announced a partnership with international children’s charity UNICEF. The pair kicked off their partnership with the #GotYourBack...

Wouter Sleijffers on joining Excel Esports, partnership with BT

Not many expected brotherly-duo Kieran Holmes-Darby and Joel Holmes-Darby to hand over the reins to Excel Esports, but that’s exactly what happened at...

Andbox co-founder on New York Subliners branding, investing in esports

The Call of Duty League is the latest major league to emerge in esports. Ran by Activision Blizzard, which launched sister competition Overwatch...

Ludwig Sandgren on GODSENT’s revival and Björn Borg partnership

After ceasing operations in June 2018, Swedish organisation GODSENT made a surprising return to the esports fray by merging with The Final Tribe...

Mike “Hastr0” Rufail on keeping Envy in CoD with Dallas Empire

When you think of Call of Duty esports, a handful of iconic brands come to mind. Team Envy is one of those legendary,...

Youyou Chen on the rise of Bilibili Esports

Founded in 2017, Bilibili Esports has become one of the most promising and prominent Chinese companies in esports. After acquiring a spot in...

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