This week in esports saw Kappa become the latest sportswear brand to enter esports, dating app Bumble launch an all-female team with Gen.G esports, Honda expand its presence through Riot Games’ LCS, and BLAST Pro Series partner with Toyota for its stop in Moscow.


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Kappa enters esports with Vexed Gaming partnership

Vexed Gaming Kappa
Photo credit: Vexed Gaming

Italian sportswear brand Kappa entered esports through a partnership with UK-based organisation Vexed Gaming.

The deal will see Kappa provide apparel for Vexed Gaming’s players to wear both casually and when competing. The collection will be available for purchase in September.

Read the full article here.

Gen.G partners with Bumble for all-women Fortnite team

Gen.G esports Bumble
Photo credit: Gen.G esports

Multinational organisation Gen.G esports entered a partnership with social and dating application Bumble.

The partnership includes the launch of the organisation’s first all-female Fortnite team. The app will also act as a jersey sponsor for the team.

Read the full article here.

Riot Games announces Honda as automotive partner of LCS

Honda Riot Games LCS
Image credit: Riot Games

Riot Games named automobile manufacturer Honda as the exclusive automotive sponsor of its North American competition, LCS.

The deal commences with the Summer Split Playoffs, starting August 10th, and Honda will also be present at the Finals in Detroit on August 24-25th.

Read the full article here.

BLAST Pro Series Moscow announces partnership with Toyota

BLAST Pro Series Moscow Toyota
Logo credit: BLAST Pro Series & Toyota

RFRSH Entertainment named Japanese car manufacturer Toyota as an official partner for the Moscow stop in its BLAST Pro Series.

The partnership will see Toyota integrated into the broadcast of the tournament, including the closed CIS qualifications on August 10-11th.

Read the full article here.

ESI London 2019 – Find out more